{"product_id":"atlas-cerplast-priming-mass","title":"Atlas Cerplast - Priming Mass","description":"\u003c!-- Highlighted Non-returnable Message --\u003e\n\u003cstyle\u003e\n    .non-returnable-note {\n        display: flex;\n        align-items: flex-start;\n        gap: 12px;\n        background: #fff4e5;\n        border: 1px solid #ffb74d;\n        border-left: 5px solid #f57c00;\n        color: #8a4b00;\n        padding: 15px 18px;\n        border-radius: 8px;\n        font-size: 15px;\n        font-weight: 500;\n        margin-bottom: 30px;\n        box-shadow: 0 2px 6px rgba(0,0,0,0.08);\n        font-family: Arial, sans-serif;\n        line-height: 1.6;\n    }\n\n    .non-returnable-note .icon {\n        font-size: 20px;\n        line-height: 1;\n        margin-top: 2px;\n    }\n\n    .non-returnable-note strong {\n        color: #8a4b00;\n    }\n\n    .description-section {\n        font-family: Arial, sans-serif;\n        line-height: 1.7;\n        color: #333;\n        margin-bottom: 35px;\n    }\n\n    .heading {\n        font-size: 22px;\n        font-weight: 700;\n        color: #222;\n        margin-bottom: 15px;\n    }\n\n    .text {\n        font-size: 15px;\n        color: #444;\n    }\n\n    .text ul {\n        padding-left: 22px;\n        margin-top: 10px;\n    }\n\n    .text li {\n        margin-bottom: 14px;\n    }\n\u003c\/style\u003e\n\u003c!-- Non-returnable Notice --\u003e\n\u003c!-- \u003cdiv class=\"non-returnable-note\"\u003e\n\u003cspan class=\"icon\"\u003e⚠️\u003c\/span\u003e \u003cspan\u003e \u003cstrong\u003eImportant:\u003c\/strong\u003e Products selected with \u003cstrong\u003eBase + Tint\u003c\/strong\u003e options are non-returnable and non-refundable. Please review your order carefully before purchase. \u003c\/span\u003e\n\u003c\/div\u003e --\u003e\n\u003c!-- Product Description --\u003e\n\u003cdiv class=\"description-section\"\u003e\n\u003cdiv class=\"text\"\u003e\n\u003cb\u003ePrimes substrates beneath ATLAS thin-coat renders\u003c\/b\u003e – mineral, acrylic, acrylic-silicone and mosaic DEKO M. \u003cbr\u003e\u003cbr\u003e\u003cb\u003eImproves bonding\u003c\/b\u003e – strongly bonds to substrates and applied renders. \u003cbr\u003e\u003cbr\u003e\u003cb\u003eLimits substrate absorptiveness\u003c\/b\u003e – prevents excessive water transfer from freshly applied renders into substrates. \u003cbr\u003e\u003cbr\u003e\u003cb\u003eFacilitates application of subsequent coat\u003c\/b\u003e – rough surface reduces the “slip” of the applied render. \u003cbr\u003e\u003cbr\u003e\u003cb\u003eForms temporary protective layer for a façade\u003c\/b\u003e – protects non-rendered façade against weather conditions within half a year.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c!-- Main Properties --\u003e\n\u003cdiv class=\"description-section\"\u003e\n\u003cp class=\"heading\"\u003e\u003cb\u003eMain Properties\u003c\/b\u003e\u003c\/p\u003e\n\u003cdiv class=\"text\"\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eContains aggregate\u003c\/b\u003e – improves bonding owing to significant broadening of the effective surface between layers (forms a rough surface).\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eProtects substrates against adverse effects of the new coat\u003c\/b\u003e – forms a chemical barrier between substrate and render, limits their interaction, reduces colour penetration from substrates and occurrence of stains on the render surface.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eHigh bonding\u003c\/b\u003e – min. 1.0 MPa for concrete.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eIncreases adhesion\u003c\/b\u003e – adheres strongly to the substrate and to the renders being applied.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eReduces the absorbency of the substrate\u003c\/b\u003e – prevents water from freshly applied renders from being released too intensively into the substrate.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eFacilitates the application of the next layer\u003c\/b\u003e – the rough surface reduces the slip of the applied render.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eIt is available in 7 colours\u003c\/b\u003e – white, brown, clinker, graphite, sand, grey and coffee.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThe primer can also be tinted in mixers to 400 colours according to the SAH Colours of Renders and Paints. Recommendations for ATLAS CERPLAST colours under ATLAS DEKO M renders can be found in the Technical Sheets of these renders.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Atlas","offers":[{"title":"Base","offer_id":54324648739188,"sku":null,"price":48.99,"currency_code":"GBP","in_stock":true},{"title":"Base + Tint","offer_id":54324648771956,"sku":null,"price":52.44,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0989\/8075\/7876\/files\/c0fe659d-Atlas-Cerplast-Priming-Mass.jpg?v=1775656058","url":"https:\/\/infinitypm.co.uk\/products\/atlas-cerplast-priming-mass","provider":"Infinity Property Management Ltd.","version":"1.0","type":"link"}